Press Release

Hard Rock Park Offers a 'Whole Lotta Love'

World's First Rock 'n' Roll Theme Park Unveils Led Zeppelin - The Ride

MYRTLE BEACH, S.C., April 13 -- Hard Rock Park, the world's first rock 'n' roll theme park, today announced one of the Park's most anticipated attractions, Led Zeppelin - The Ride. Ascending over 150 feet into the sky, this iconic looping, steel roller coaster will feature a high fidelity on-board audio system that soars to Led Zeppelin's hit single "Whole Lotta Love," creating an unprecedented sensory experience for riders.

In tune with Hard Rock's passion for music and memorabilia, Hard Rock Park has worked closely with band members Jimmy Page, Robert Plant and John Paul Jones on all aspects of Led Zeppelin - The Ride, including the ride's name, logo, and overall look and feel of the vehicles. Indeed the band selected "Whole Lotta Love" as the theme song for the attraction.

"We've partnered with the most iconic hard rock band of all time to create a truly unique and exciting experience that will serve as one of our signature attractions," said Steven Goodwin, CEO of Hard Rock Park. "Our relationship with Led Zeppelin is just one strong example of the support and authenticity Hard Rock Park is receiving from the rock community."

Guests can get an early adrenaline rush of Led Zeppelin - The Ride by visiting the Hard Rock Park Backstage Tour in Myrtle Beach, SC. Beginning April 18, the Backstage Tour will feature a model of the Bolliger & Mabillard manufactured ride and brief computer graphic simulator with binaural sounds that creates a life-like sensory experience for visitors. Admission to the Backstage Tour is free for all visitors.

Opening in Spring 2008, Hard Rock Park will be an approximately 140-acre theme park boasting more than 40 attractions for rockers of all ages, including roller coasters, shows, children's play areas, restaurants, cafes and retail stores, a multi-purpose live music amphitheatre, and ultra-modern sound system specifically developed for the project, creating a totally immersive full day experience.

For more information on Hard Rock Park or to purchase advance tickets ($46 for children of all ages), please visit

About Hard Rock Park:

HRP Myrtle Beach Operations, LLC, is designing, developing, and constructing; and will own and operate Hard Rock Park, an approximately 140- acre rock n' roll theme park in Myrtle Beach, South Carolina under a long term license agreement with Hard Rock International. HRP Myrtle Beach Operations LLC is a Partnership between the executive management team of Steven Goodwin, Felix Mussenden and Jon Binkowski, who designed and developed the park's concepts and will be responsible for building and operating the Park; FHTP, LLC, a group of prominent local investors and community leaders and a joint venture led by real estate developer Ziel Feldman and Amnon Bar-Tur, Managing Member of SafeHarbor Holding, LLC; from New York and Africa Israel Investment and Polar International Real Estate from Israel. For more information on Hard Rock Park, visit

About Hard Rock International:

With 123 high-energy Hard Rock Cafes and eight Hotels/Casinos in 46 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Orlando, Chicago, Pattaya and Bali, with San Diego and Biloxi scheduled to open later in 2007. Additional hotel and casino projects have been announced in Palm Springs, Copper Mountain and Macau, scheduled to open in 2009. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit

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