'Tony’s Chocolonely Chocolate Circus' is named after the owner and chocolate brand 'Tony Chocolonely'. This is a young Dutch chocolate making company with a focus on fair trade chocolate. Their aim is to produce chocolate made of 100% 'slave free' cacao - meaning cacao cultivated and harvested without the use of child and/or slave labour.

Tony's Chocolonely will use '(Pakhuis) De Vrede' (Dutch for '(Warehouse)the Peace') as its new offices and headquarters, together with a restaurant and conference facilities. The building - a former steam flour mill - dates back to 1917 and is protected as a monument. It is planned to construct right behind the historical building two factories with production lines and the theme park. The container terminal partially situated on the same premises is presently occupied by CTVrede Steinweg B.V..

'Tony’s Chocolonely Chocolate Circus' will be a real life working production line that can be visited by guests to see the process of making chocolate. Together with the production lines, an indoor theme park will be added.

The whole concept has a budget of € 120 million.